For the past 2 months, French grocery chain Intermarché has, like others throughout the world, been working harder than ever to make sure everyone has what they need. As France beings to ease restrictions, Intermarché wanted to send a message of hope and promise, celebrating the emotion of finally being able to (safely) reunite with friends and family. Filmed during lockdown, the 1 minute ad doesn't use people or narration. Instead, the film, which was released the day before the end of confinement, features shots of those doorways we've all been looking at longingly for weeks, aptly conveying the loneliness of yesterday and the promise of the future.
